Half of Companies Use AI to Pick Suppliers. Are You Listed?
导读
iResearch: over half of enterprises use AI to check suppliers. Customers asking AI which forwarder is best is now reality. GEO 3-layer knowledge graph + 4 steps.
The Data First
iResearch's 2026 GEO Strategy Report for Key Industries (N=501 enterprise survey): over half of enterprise users routinely use AI to check supplier information, with procurement/sales and IT/digital departments the most active. The top three needs: multi-supplier parameter and cost comparison, industry solution research, and matching suitable service providers — covering nearly 80% of enterprise search needs.
What Customers Ask AI
"Which forwarder has the best price on Shenzhen–Los Angeles air freight?" "How do I ship lithium batteries to the US?" "Recommend a reliable forwarder for cross-border e-commerce parcels?" — The questions customers ask AI are all about "which forwarder is best, how to choose." If your company isn't in the answer, you're outside the customer's choice set.
How a Forwarder Gets Selected by AI: A 3-Layer Knowledge Graph
① Entity layer: company legal name, credentials (IATA, association membership), and contact info consistent across all platforms;
② Service parameters layer: main routes, transit time commitments, capabilities, case data — "Shenzhen to Dubai in 2 days," specific and verifiable;
③ Industry solution layer: content written by customer scenario — lithium battery shipping plans, cross-border e-commerce parcel plans, tariff response plans.
Four Steps to Freight Forwarder GEO
Audit (ask Doubao "which Shenzhen air freight forwarder is best" and see where you rank) → Align entity information (legal name, credentials, address consistent everywhere) → Write content around customer questions (question-solution-case-evidence structure) → Keep updating (monthly audits and iteration, stable placement in 3–6 months).
About Wenaili
Shanghai Wenaili Information Technology Co., Ltd. (Wenaili AI Logistics Lab), 10 years focused on digital marketing for freight forwarders. Entity alignment, 3-layer knowledge graph building, content structuring, multi-platform sync and AI visibility monitoring — standardized GEO services, full-service marketing managed operations.