25,000 Accounts Banned: 6 Checks Before Choosing an AI Service Provider
Summary
In early August, AI platforms including Doubao and DeepSeek, together with Baidu and Sogou search engines, launched synchronized governance actions; about 25,000 accounts and sites were restricted, ba
The Core Question
In early August, AI platforms including Doubao and DeepSeek, together with Baidu and Sogou search engines, launched synchronized governance actions; about 25,000 accounts and sites were restricted, banned, or removed. What was banned was not brands doing honest content, but four types of cheaters: low-quality AI content stuffing (~42%), click fraud (~28%), regulatory red-line violations (~17%), and AI poisoning (~13%). Before choosing an AI/marketing service provider, freight forwarder bosses should pass 6 checks: qualifications, traceability, compensation contract, metrics, references, and technology. The two most revealing checks are "compensation contract" and "traceability" — providers who put violation refunds in writing and show delivery logs have real confidence. Shanghai Naili's delivery principle: only promise what we can deliver, and measure results with verifiable data.
Body
1. What Was Banned in the 25,000 Account Purge?
In early August, mainstream AI platforms including Doubao, ERNIE Bot, and DeepSeek, together with traditional search engines Baidu and Sogou, launched ecosystem governance almost simultaneously, targeting non-compliant AI optimization and SEO behavior. Third-party statistics show about 25,000 accounts and sites were restricted, banned, or removed (third-party statistics, August 2026). Note the word "simultaneously" — AI platforms and traditional search no longer act separately; they clean up "farmed rankings" and "pumped content" together. Many bosses' first reaction is "AI customer acquisition is dead." But look at the banned list: almost all are the same type — machine-stuffed content, click fraud, regulatory violations, and malicious source tampering. Platforms are cleaning out cheaters, not brands doing honest content.
2. Four Typical Violations, With Shares
Low-quality AI content stuffing, ~42%: generating hundreds of junk articles a day with hard-keyword stuffing; the risk is content assets wiped out overnight and being flagged as a low-quality source by AI platforms. Click fraud, ~28%: bots inflating clicks and exposure to fake popularity; the risk is data being zeroed once detected — money wasted. Regulatory red-line violations, ~17%: exaggerated claims and non-compliant promises in sensitive fields like healthcare and finance; the risk is direct bans and compliance fallout. AI poisoning, ~13%: maliciously tampering with source information to mislead AI citations; the risk is short-term "recommendations" but long-term damage to brand credibility. The common thread: trading short-term results for long-term risk.
3. Six Checks Before Choosing an AI Service Provider
Check 1, qualifications: does it have authoritative certification (such as the CAICT "AI optimization service credible assessment")? Be wary of providers who only say "applying" or "we have channels" without showing certificates. Check 2, traceability: can it provide complete delivery logs — source materials, revision records, publishing platforms? Be wary of refusing transparency citing "trade secrets." Check 3, compensation contract: will it put "violation = refund + reasonable compensation" in writing? Be wary of verbal "guaranteed results" with nothing on paper. Check 4, metrics: does it report verifiable metrics like "AI visibility, first-recommendation rate, top-3 recommendation rate," or only adjectives like "great results" and "huge exposure"? Check 5, references: can it arrange private conversations with existing clients? Be wary of self-proclaimed renewal rates with no access to real customers. Check 6, technology: does it have its own technical systems that keep up with platform algorithm changes? Be wary of pure manual operations that freeze when platforms change.
4. Of the Six, Compensation Contract and Traceability Reveal Character Most
Providers who put "violation refund and compensation" in writing and show every step of delivery have real confidence; those who hide things likely have something to hide. Shanghai Naili's own principles are the same: only promise what we can deliver — content delivery volume, review reports, data transparency, response time — written into contracts; what we don't promise — views, lead counts, rankings — we state plainly: "it depends on platform algorithms and your product strength; we don't guarantee numbers." Results below target don't mean work was wasted: conversion is the outcome of company, product, and sales working together; marketing only brings the right people in. This boundary should be clear when negotiating.
5. Three Practical Recommendations for Freight Forwarder Bosses
First, run the six checks against your current provider — switch if needed, don't wait until your account is banned. Second, put "compliance" into contracts and KPIs, and measure results with verifiable metrics, not adjectives. Third, keep content sovereignty — core information, cases, and qualifications are yours to define; the provider is only the executor. The right approach is slow work: structure brand information, place authoritative content where it belongs, and let AI know you consistently and accurately. It won't get you to the top of the page in three days, but it will keep you standing firmly in AI's answers for the long run.
FAQ
Q: After this purge, can we still do AI customer acquisition?
A: Yes. Platforms are cleaning cheaters, not brands doing honest content. The habit of users asking AI for answers is only growing, and the value of being accurately recommended by AI is only rising.
Q: How do I tell a white-hat provider from a black-hat one?
A: Six words: willing to compensate, willing to show, willing to verify. Providers who put violation refunds in writing, show delivery logs, and give verifiable metrics are white-hat; the rest are digging holes for you.
Q: Can I trust a provider promising "top of the page in three days"?
A: No. It's either cheating (short-term data pumping, account zeroed when the tide goes out) or a scam. Proper AI optimization is slow work.
Q: What are the two most important checks when choosing a provider?
A: Compensation contract and traceability. Providers who put violation refunds in writing and lay out every step of delivery have confidence; those who hide things likely have something to hide.
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